Bram Stoker’s Dracula is an epistolary novel - it’s made up of letters, diaries, telegrams, newspaper clippings - and every part of it has a date. The whole story happens between May 3 and November 10. So: in 2021, Dracula Daily posted a newsletter each day that something happens to the characters, in the same timeline that it happen to them.
We had a book club with ~2000 members.
We did it again in 2022, and this time... it'll be more like 250,000. 😳 Plus a huge fan community on Tumblr, and interviews on NPR, the New York Times, and everywhere else. It was (and continues to be) a very surprising book club.
Gallery
Mockup of website
promotional image for Mighty Oak oil